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ADDIE: The Evaluation Stage

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Following the ADDIE process shouldn't be a one-shot deal. Effective training programs require continuous monitoring and improvement. This is where the 'E' for evaluation comes in, playing a crucial role throughout all stages of ADDIE. Continuous Feedback through Formative Assessment: Imagine you're driving a car. You point it where you want to go but every few seconds, or even more frequently, you check your direction to ensure you're still going in the right direction and you're not going to crash. Evaluation in ADDIE functions similarly. We use formative assessments throughout the process to gather ongoing feedback and make adjustments as needed. This might involve: PWL, a leading retail corporation, applies formative assessment techniques during the development and implementation of its customer service training program. By pilot testing the training program with a small group of employees, PWL can identify any issues with content, delivery, or learner compre